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Casey Crane

President -

Additional Information

Age 41
Home Town Houston, TX
Height 6'4"
Weight 215 lbs
Favorite Products 212 both powder and pills
Favorite Workout Lats :)



     Casey Crane is an experienced supply chain executive in the sports nutrition supplement industry whose career began in 1999.  He helped open and operate a sports nutrition distribution company in Texas. From there helped open up 10 sports nutrition retail stores called Nutrition Depot. There he was GM and was responsible for overall operations which included procurement, inventory control, IT, retail and franchisees training. In 2005 he was recruited by BSN to build the purchasing department from the ground up as the Director of Purchasing. He was responsible for sourcing raw materials and packaging both internationally and domestically, logistics, contract manufacturing qualification and selection, international manufacture audits, 3rd party and internal inventory and costing audits He ran the project management team for new product launches, was part of the cash flow forecasting group, assisted with product development, and was key in the sales forecasting group. Casey was responsible for over $100M in inventory as was able to keep very high inventory turns and reduced COG by 35%.

     In 2011 he was hired as Director of Operations for Integrity Nutraceuticals, a manufacturing facility. He built the supply chain department while overseeing total operations for warehouse and production. He was able to decrease raw material and packaging cost by 30%. He was able to bring over all inventory down and increase Net terms significantly.

     Some words that would describe Casey would be; self-starter, high energy, multitasker, leader, creative minded, motivated, analytical, and has a do what it takes mentality. He is very proficient in all Microsoft platforms, ICODE, BatchMaster, Microsoft Great Plains, Quick Books, and Process Pro.